Our Heritage

it all started in a small shop in London...


Simply Sausages, makers of Smithfield’s most famous sausages are made from 100% quality outdoor reared British pork. The pigs all come from British farms approved by Freedom Food in accordance with strict RSPCA welfare standards for pigs. Freedom Food is the only farm assured and food labelling scheme dedicated to improving the lives of farm animals.  The RSPCA standards cover all aspects of the pig’s life including living conditions, diet, handling, transport and slaughter.

These pigs are born and raised in the great outdoors for at least half their lives before being moved inside into straw bedded barns.  Here they are kept in social groups where they have room to move, lie comfortably and express their natural foraging and rooting behaviours,

Martin Heap, who created the original recipes said; ‘Customers used to travel for miles to taste my sausages which have always contained British regional produce. We always use the fresh British herbs whenever they’re in season and we source our fresh leeks and onions from Yorkshire when possible allowing us to keep ingredients as fresh as possible.  We believe in proper food made with proper ingredients and want to give our customers proper British sausages.

Simply sausages Smithfield No.1 with Nutmeg and Pork and Air Dried Bacon and Leek are available from Waitrose stores with RRP £2.49.


Freedom Food is the only farm assured and food labelling scheme dedicated to improving the lives of farm animals.  The RSPCA standards cover all aspects of the pig’s life including living conditions, diet, handling, transport and slaughter.



Definitions of pig rearing.
Outdoor reared pigs
are born outdoors then remain outside for over half their lives before moving into snug deep straw bedded barns.
Outdoor bred pigs are born outside and stay there for about 4 weeks before moving indoors into straw bedded barns.


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